Embroidery or Quilting?

Now you can have both!

At last a free arm embroidery machine that doubles as a free motion quilter, wow!

Check out the Persona PRS100 free arm embroidery and quilting machine
With the pedigree of the class leading Brother PR series, the Persona PRS100 sets a new benchmark for versatility, quality and performance for a single needle machine. Embroider the most difficult items with ease, like babies wear, bags, sleeves and even pockets using the unique features of free arm embroidery. Then in the flash of an eye, convert the Persona to a fully functional free motion quilting machine with the optional free motion quilting kit.

Stitch quality you’ve been dreaming of
There’s less frustration as the unique rotating tension system on the PRS100 guarantees the very best stitch quality available, with less thread breaks and even better performance on metallic threads.

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Echidna P.I.E

The Premium Inspirational and Educational Lesson Binder

Cover-Page-BinderThis educational material provides a valuable resource which is suitable for machine embroiderers of all levels. Echidna P.I.E. Educational Binder covers 12 months worth of Premium Inspiration and Education and was originally released during the 2014-2015 Platinum Club year.

Written by industry expert Lindee Goodall, each month’s lesson focuses on a different embroidery technique and the related project is a great way to test out your new skills.

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Embroider Buddy – Let’s Talk Toy Safety

Our new range of Embroider Buddies have been a huge hit with hobbyists and small business owners alike. They are cute, easy to embroider, and kids love them.


We’ve had customers ask a couple of great questions:

  • Are the EBs safe for babies and small children?
  • And are business owners liable for the safety of products they sell?

The short answer to both questions is “yes”. The long answer gives us a chance to cover the important topic of toy safety. Stuffed toys might seem harmless, but can be deadly.

Toy Safety

In the United States (where much better statistics are kept than in Australia), over 190,000 children are injured by toys every year and sadly some cases end in fatalities (CPSC, 2013). To protect children worldwide, a number of design and manufacturing standards have been created. The most important standard for stuffed toys has the catchy name of ISO8124.

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Entrepreneur Pro Embroidery Machine

Fall in love with the PR1000e

Perfect for small home based embroidery businesses or embroidery hobbyists!

PR1000Front_2Featuring the exclusive Brother InnovEye™ camera function and the option of a huge 14” x 14” hoop, the PR1000e is the flagship of the Brother embroidery range.

Imagine perfect design placement without even trying. Hooping and re-hooping with painstaking accuracy is a thing of the past with the PR1000e. Plus, creating perfectly aligned continuous borders is more than just a dream, it’s reality thanks to the outstandingly simple InnovEye™ camera technology. The PR1000e Entrepreneur Pro will excite your embroidery senses like no other machine. As with all Brother PR series machines, the advantages of free arm embroidery shine through with even more specialty hoop sizes and options available. The features list is extraordinary as is the legendary reliability of every Brother PR series model.

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Hemingworth Spool and Cap System

Hemingworth is a new force in the World of Embroidery 1001-700x700… Combining Old World Craftsmanship with New Age Technology.

Hemingworth was founded on the belief that quality and craftsman-ship should be enhanced through technology. For decades, embroiderers have faced challenges with their embroidery thread, mostly due to the thread spool itself. Relatively unchanged for over a century, the traditional thread spool could not keep up with faster embroidery machines and new thread capabilities.

Recognizing the need for change, the Hemingworth team designed a new thread spool to eliminate these problems and facilitate more efficient embroidery. A Hemingworth spool is designed to be both a smooth thread guide and a protective storage solution. But a new spool itself is not enough. For exceptional embroidery, exceptional thread must also be used.

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